On 14 June 2024, Ineke and I conducted a second voucher distribution activity at By Bosshardt, located at Marco Pololaan 10 in Kanaleneiland. I began the action by approaching a table where three men were sitting, having tea, and chatting. Initially, they did not fully understand the purpose of the vouchers for organic groceries. This reaction highlighted the importance of clearly explaining the initiative, its benefits, and emphasizing that the vouchers are free.

Out of the three men, two left without taking a voucher. However, one man showed curiosity and chose to use his voucher at the mobile shop Loos, conveniently located just outside the community center for the occasion. Observing him use the voucher and return with organic groceries helped build confidence among other attendees, encouraging them to inquire about the vouchers.

The atmosphere quickly became bustling as more people approached me, not only to get vouchers for themselves but also for friends and relatives who were not present. A few individuals chose vouchers for Eilandsteede City Farm or the Food for Good vegetable garden in Park Transwijk.

Participants were also given a sheet with a few questions regarding their purchases and their experience. Most of the people who took vouchers from me were of Turkish or Moroccan descent, with only one person being Dutch. Interestingly, all participants preferred the mobile shop Loos. I noticed that many women approached me voluntarily for the vouchers, whereas I had to persuade most of the men to participate.

Additionally, I visited the sewing part of the community center and distributed vouchers there as well, along with the sheets for recording their answers.

The most frequently asked question was about where they could buy organic food. Many participants expressed dissatisfaction with the prices at big supermarkets. One woman mentioned that while she could afford organic food for herself, her budget didn't allow her to buy it for her children.

Conclusion

In conclusion, clear explanations about the free vouchers are crucial for better engagement. The activity successfully generated interest, especially among Turkish and Moroccan community members, with a preference for the supermarket Loos. Women were more proactive, while men needed more encouragement.

Download the full report on the voucher distribution here., or check out the webpage on organic groceries.